Janelle’s mission is to help Australian’s trust mechanics again by changing the lives of hard working mechanics who want an ethical and profitable way to better support their families. Janelle is disrupting the automotive repair industry, by exposing the rip-offs and returning to good old fashioned service values. Janelle is the CEO and Founder of Blue Toro Mobile Mechanics, a national franchise group that is now the fastest growing automotive business in Australia.
Recognised by the media she’s been featured in the Financial Review, Channel 7 News, Sydney Morning Herald and was one of the highest trending small business stories across the Fairfax Group in 2016. She’s a regular on talk back radio and the motoring expert for thecarousel.com. Her book ‘The Car Survival Guide’ helps motorists navigate the industry myths and rip-offs from buying through to selling their car. Janelle is also on the national board for the Australian Automotive Aftermarket Association (AAAA).
Janelle had 19+ years experience in senior product and marketing roles in blue chip finance and marketing companies globally before starting her own business. Specialising in business model development and go-to-market strategies. Passionate about fast cars and big engines, she’s no stranger to the race-track and can ‘talk the car lingo’.