CEO | Founder | Author | Speaker | Disruptor
Janelle’s mission is to help Australian’s trust mechanics again by changing the lives of hard working mechanics who want an ethical and profitable way to better support their families. Janelle is disrupting the automotive repair industry, by exposing the rip-offs and returning to good old fashioned service values. Janelle is the CEO and Founder of Blue Toro Mobile Mechanics, a national franchise group that is now the fastest growing automotive business in Australia.
Recognised by the media she’s been featured in the Financial Review, Channel 7 News, Sydney Morning Herald and was one of the highest trending small business stories across the Fairfax Group in 2016. She’s a regular on talk back radio and the motoring expert for thecarousel.com. Her book ‘The Car Survival Guide’ helps motorists navigate the industry myths and rip-offs from buying through to selling their car.
Janelle had 19+ years experience in senior product and marketing roles in blue chip finance and marketing companies globally before starting her own business. Specialising in business model development and go-to-market strategies. Passionate about fast cars and big engines, she’s no stranger to the race-track and can ‘talk the car lingo’.
Awards and Achievements:
- Key Person of Influence | Sydney Pitch Fest Winner (2014) & Product Winner (2015)
- B&T Marketing team of the year (2008)
- Speaker: Cartes (Paris); Card Smart (Melbourne); Intellect (Cyprus)
- Commonwealth Bank Innovation Award (2005)
- Runner-up Card Smart Award for most significant contribution to the cards industry (2003)
Chief Mechanic | Top 10 Australian Drag Car | Head Diagnostic Technician
Elvio has cars (and all things with a motor) in his DNA. Riding his first motorbike at age 7, he was dismantling engines in his mother’s lounge room by age 12, on the road at 16 and racing high-performance cars at 18. His unique knowledge for cars has led to a successful 27-year career as an automotive technician, including as Head Diagnostic Technician at one of Sydney’s largest dealerships, 11 years on the road with Australia’s largest motoring association and for the last nine years in his own mobile mechanic business.